'Our technology could kill the boozy media lunch'

August 2006
Campaign;8/11/2006, Issue 32, p12
Trade Publication
The article focuses on the views of search marketing executives on the emergence of search technology. According to Amanda Jones, head of search at i-level, the consumers' purchasing behavior has undergone drastic change with the coming up of search technology. Consumers have increasingly become technology savvy. Media Contracts' head of digital Paul Frampton views that the difficulties in understanding the technology is to a certain extent discouraging advertisers and planners from using it.


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