TITLE

'Our technology could kill the boozy media lunch'

PUB. DATE
August 2006
SOURCE
Campaign;8/11/2006, Issue 32, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of search marketing executives on the emergence of search technology. According to Amanda Jones, head of search at i-level, the consumers' purchasing behavior has undergone drastic change with the coming up of search technology. Consumers have increasingly become technology savvy. Media Contracts' head of digital Paul Frampton views that the difficulties in understanding the technology is to a certain extent discouraging advertisers and planners from using it.
ACCESSION #
22020236

 

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