Children's television

Davidson, Darren
August 2006
Campaign;8/11/2006, Issue 32, p10
Trade Publication
The article reports on the decision of ITV1 to drop children's shows from its daytime schedule. Only 8 percent of the audience saw the network's children's programmes. The broadcaster is planning to take on Channel 4's popular daytime schedule. It will be using the airtime to schedule more chatshows and gameshows. Regulation on food advertising is also creating revenue problems for ITV Corp.


Related Articles

  • Cartoon Nabs WB Kids Sales. Higgins, John M. // Broadcasting & Cable;3/3/2003, Vol. 133 Issue 9, p14 

    Reports on the plan of television network Cartoon Network to take charge of advertisement sales for kids channel WB as of March 2003. Plans of WB regarding its operations following the deal; Hierarchy of the sales reporting of networks; Key objective of the deal.

  • Kids' upfront crawls along; 6% rise seen. Klaassen, Abbey; Atkinson, Claire // Advertising Age;5/2/2005, Vol. 76 Issue 18, p1 

    Looks at the performance of advertising targeted at children consumers in the U.S. for the last week of April 2005. Advertising spending of food marketers; Television network which saw increase in advertising placements in their children programs.

  • CITV to fight the establishment. Lee, Jeremy // Marketing (00253650);3/8/2006, p23 

    The article reports on the kids' television market in Great Britain. The kids' television market in Great Britain is one of the most competitive in the world, with more than 28 separate channel feeds competing for a maximum of £100m in advertising revenue. It is difficult not to view ITV's...

  • Duncan eyes more cash for PSB plans.  // Media Week;3/18/2008, Issue 1154, p5 

    The article focuses on the plan of Channel 4 to spend million of pounds for new public service content that needs to secure funding in the next two years. However, this new public service program is not affordable on a long-term basis according to Andy Duncan. He also told "Media Week" that they...

  • Tough test in tight tyke market. Clarke, Steve // Variety;2/20/2006, Vol. 402 Issue 1, p21 

    This article reports on the competition faced by the digital children's channel of British broadcaster ITV as of February 2006. CITV bows March 11 into a congested market of 21 dedicated channels dominated by the BBC, Disney, Cartoon Network and Nickelodeon. All vie for the attention of the...

  • Kids' upfront growth spurt ends on obesity, toy woes. Atkinson, Claire // Advertising Age;2/14/2005, Vol. 76 Issue 7, p4 

    Reports on the developments in the children's television advertising market in the U.S. as of February 14, 2005. Factors that contribute to possible stunting of market growth in this sector; Expectations by television networks regarding the performance of the children's market.

  • Kids TV market sees unexpected 4th quarter jump. Friedman, Wayne // Advertising Age;10/30/2000, Vol. 71 Issue 45, p2 

    The article looks at the earnings of kids television programs in the fourth quarter of 2000. The Cartoon Network, Disney Kids Network, Fox Family Channel and Fox Kids Network have posted price increases in the fourth quarter. Many kids programming networks are virtually sold out for the crucial...

  • Kid properties take new shape to drive revs. Stilson, Janet // Variety;3/17/2003, Vol. 390 Issue 5, pA3 

    Focuses on the role of television (TV) programs for children in driving revenues for the U.S. TV industry. Opinion of Kathleen Hricik, MTV Networks International executive vice president, on television programming for children; Direct result of the weaker advertising market for kids' shows;...

  • Will the kids come to Auntie?  // Televisual;Feb2002, p11 

    Comments on the launch of two kids' television channels in February 2002 from BBC. Competition in the children's marketplace; Requirement for BBC channels to succeed; Views on brand extension in television broadcasting.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics