The ad industry's prescription to revive ITV

August 2006
Campaign;8/11/2006, Issue 32, p2
Trade Publication
The article presents comments of several executives of advertising agencies on the revival of ITV Corp. A list of five executives who are likely to succeed Charles Allen, chief executive of ITV is also presented. Paul Richards, analyst, Numis Securities, stressed the need of innovativeness in the programs produced by ITV and good relations with the broadcast regulator for its revival. The list of favorite successor of Allen includes Mike Clasper and others.


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