IPA calls crisis talks on mobile TV rights

August 2006
Campaign;8/11/2006, Issue 32, p1
Trade Publication
The article reports on the plan of the Institute of Practitioners in Advertising (IPA) to hold meetings with broadcasters regarding broadcasting of television advertisements on mobile phones. The IPA will discuss the possibility of suing advertising agencies by actors and musicians for copyright infringement. Emphasis would be given on whether broadcasters will have to clear rights separately for television advertisements shown on new platforms.


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