Standard braced for 100,000 sales sacrifice

August 2006
Campaign;8/11/2006, Issue 32, p1
Trade Publication
The article reports that Associated Newspapers Ltd., publisher of the newspaper "Evening Standard," is prepared to take the circulation hit of 100,000 daily sales. The company is willing to face the challenge as it takes the fight for the London newspaper market to News International PLC. Senior personalities at Associated are willing to take the circulation hit in a bid to preserve the long-term future of the newspaper.


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