Smith, Simon
August 2006
Campaign;8/4/2006, Issue 31, p37
Trade Publication
The article presents the author's views on advertising with reference to the contents of various advertisements. Referring to the Cobra advertisement, the author states that it is simply done. The author refers to Clarks, informing that it is a feel-happy football advertisement. The author also comments on the time slots allotted to various advertisements and the increasing drop in the advertisement duration.


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