Johnson, Mark
August 2006
Campaign;8/4/2006, Issue 31, p24
Trade Publication
The article reports that despite stringent advertising rules in Scandinavia, the region's advertising industry tends to accept the rules and get on with it. The advertising industry accepts the moral reasoning behind the strict rules. Mads Ohrt, director of BBDO Denmark says that the Scandinavian culture makes people concentrate on doing the right things. Alcohol advertisements are completely banned in Scandinavian countries.


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