TITLE

THE RULES OF NORDIC EXPOSURE

AUTHOR(S)
Johnson, Mark
PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that despite stringent advertising rules in Scandinavia, the region's advertising industry tends to accept the rules and get on with it. The advertising industry accepts the moral reasoning behind the strict rules. Mads Ohrt, director of BBDO Denmark says that the Scandinavian culture makes people concentrate on doing the right things. Alcohol advertisements are completely banned in Scandinavian countries.
ACCESSION #
21980748

 

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