TITLE

THE ONLINE TREASURE HUNT

PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of search technology on digital advertising. The Internet is becoming a distribution channel and the place to consume premium content such as video and audio. Yahoo! Inc., for example, has just signed a deal with five to allow users to search the broadcaster's website for content, signaling the channel's acceptance that people might want to watch its TV content online. Search is the door to everything done online.
ACCESSION #
21980746

 

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