August 2006
Campaign;8/4/2006, Issue 31, p22
Trade Publication
The article reports on the impact of search technology on digital advertising. The Internet is becoming a distribution channel and the place to consume premium content such as video and audio. Yahoo! Inc., for example, has just signed a deal with five to allow users to search the broadcaster's website for content, signaling the channel's acceptance that people might want to watch its TV content online. Search is the door to everything done online.


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