August 2006
Campaign;8/4/2006, Issue 31, p21
Trade Publication
The article reports on the bemusement of Claire Billings concerning greyhound advertisement for Diaz created by Leo Burnett Worldwide Inc. The storyline makes absolutely no impression. A dog is shown running faster after seeing a hare washed in Daz. The attempt to show that there is a link between cleanliness and dogs did not work out, rendering the entire shot irrelevant.


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