Marcoms giants dabble in social networking

Tylee, John
August 2006
Campaign;8/4/2006, Issue 31, p16
Trade Publication
The article reports that media and advertising agencies are making huge investments in networking sites. WPP Group PLC and Interpublic Group of Cos. Inc. has made substantial investments in LiveWorld and Facebook. WPP is working out a modest $2 million to form a joint venture with LiveWorld. WPP wants LiveWorld to build social networking into advertising campaigns.


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