TITLE

INSIDER'S VIEW US

AUTHOR(S)
Sassos, Tom
PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that television networks need to deal with fragmented and time-shifted audiences and should concentrate on digital options. Audience fragmentation has also affected average network ratings severely. It has become impossible for advertisers to achieve massive reach using network TV due to the fragmentation of the network audience.
ACCESSION #
21980728

 

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