Giving exclusivity to Nokia gig-goers

August 2006
Campaign;8/4/2006, Issue 31, p13
Trade Publication
The article reports on Nokia Corp.'s innovative ways to reclaim its dominance in mobile phone market. Nokia's market share was under threat from its rivals' product innovations. Nokia asked SponsorCom Live to develop a solution that would increase youth preference. SponsorCom suggested Nokia to partner with a music promoter to create unique music-access programme that will offer free access to Nokia users.


Related Articles

  • Design choice Nokia 7200. Dewhurst, Sean // Marketing (00253650);4/28/2004, p10 

    The author doesn't mind admitting that he is a bit of a Luddite when it comes to mobile phones. He always had Nokia handsets as he like the simplicity of the user interface, which has remained consistent over the years. So he was interested to read a story in The Sunday Times last week...

  • JORMA OLLILA. Guyon, Janet; Hjelt, Paola; Schwartz, Nelson D.; Taylor III, Alex; Tomlinson, Richard // Fortune International (Europe);8/9/2004, Vol. 150 Issue 3, p63 

    The article profiles Jorma Ollila, chief executive officer of Nokia, in Finland. It has been a difficult year for the chief executive of the world's leading cellphone manufacturer. Nokia has been losing global market share to Samsung, SonyEricsson, and other rivals amid criticism that Ollila...

  • Q3 Mobile Phone Market Grows 23%.  // Electronic News;11/15/2004, Vol. 50 Issue 46, pN.PAG 

    Reports on the sales performance of the mobile telephone industry in the third quarter of 2004. Percentage of an increase in worldwide shipments of mobile telephones; Factor that contributed to the performance of the industry; Market share of mobile telephone company Nokia.

  • Down, But Not Out. Smith, Brad // Wireless Week;10/15/2007, Vol. 13 Issue 16, p30 

    The article focuses on the reorganization of Nokia's North American (NA) operations in an attempt to gain a bigger share of the handset market. Reportedly, the company is only fourth in the U.S. sales where it sold 13.3% of the phones and was behind Motorola, Samsung and LG. The company has...

  • Small handset vendors stay nimble in competitive market. Carson, Phil // RCR Wireless News;12/4/2006, Vol. 25 Issue 49, p3 

    This article focuses on small handset vendors that continue to keep their shares in the mobile telephone market despite competition from major mobile telephone makers Nokia Corp. and Motorola Inc. For contrast, consider that Nokia garnered more than 34% of the global market in third quarter,...

  • Nokia keeps pole position.  // Electronics Weekly;10/31/2007, Issue 2310, p10 

    The article reports that Nokia is the largest supplier of mobile handsets worldwide. In the third-quarter, Nokia supplied 111.7 handsets million, more than twice that shipped by second placed Samsung with 42.6 million units. This was an increase of more than ten percent over the previous quarter...

  • Nokia begins to fight back. Dano, Mike // RCR Wireless News;6/21/2004, Vol. 23 Issue 25, p1 

    Reports on the release of several cellular telephones from Nokia to regain its market share as of June 21, 2004. Features of the wireless phones; Problems encountered by the company; Benefits offered by the wireless phones.

  • Nokia in hot pursuit of U.S. market, global enterprise customers. Carson, Phil // RCR Wireless News;4/10/2006, Vol. 25 Issue 15, p4 

    The article provides information on the operations of Nokia Corp. as of April 2006. The company is building on its forward momentum by busily executing its ambitious strategy to remain the world leader in mobile phone market share. Nokia's strategy in the handset landscape for mature and...

  • Music sweet music: projections for 2006 handset shipments tweaked upwards. Carson, Phil // RCR Wireless News;5/8/2006, Vol. 25 Issue 19, p1 

    The article forecasts on the growth of the shipment and market share for cellular telephones through brand recognition, economies of scale in 2006 according to Nokia Corp. and Motorola Inc. The consensus seems to be that device shipments will continue rising year-on-year, at least for the next...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics