TITLE

Giving exclusivity to Nokia gig-goers

PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Nokia Corp.'s innovative ways to reclaim its dominance in mobile phone market. Nokia's market share was under threat from its rivals' product innovations. Nokia asked SponsorCom Live to develop a solution that would increase youth preference. SponsorCom suggested Nokia to partner with a music promoter to create unique music-access programme that will offer free access to Nokia users.
ACCESSION #
21980724

 

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