Prudential consolidates £20m account into MediaCom

Davidson, Darren
August 2006
Campaign;8/4/2006, Issue 31, p6
Trade Publication
The article reports that Prudential Group has consolidated its £20 million media planning and buying business into MediaCom Corp. The task covers the Prudential, Egg and M&G Investments brands. MediaCom was already the incumbent on the £12 million Egg business, but it will now add the £8 million Prudential brief, along with the M&G Investments account.


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