TITLE

Rise nets Cutty Sark advertising account

PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the whisky brand Cutty Sark has appointed Rise Communications to work on its communications strategy across international markets. Rise will evaluate the financial contribution of the brand's communications activity. This work will include all forms of communication, from advertising to point of product consumption. Rise will later develop local channel and creative strategy for Cutty Sark.
ACCESSION #
21980711

 

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