TITLE

EHS and WWAV split Barclays direct task

PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Barclays has consolidated its £20 million UK direct marketing account into EHS Brann and WWAV Rapp Collins. EHS has been appointed the lead strategic and planning agency on the business. EHS and WWAV will work across all Barclays' business in Great Britain, including Barclaycard, retail banking, insurance and business banking.
ACCESSION #
21980701

 

Related Articles

  • Does Barclays signal death of large agency rosters? Lamb, Vickie // Precision Marketing;8/11/2006, Vol. 18 Issue 38, p12 

    The article reports that Barclays Bank PLC has split its �30 million direct marketing account between WWAV Rapp Collins and EHS Brann. Client paranoia is the real reason for Barclays's move to ditch its "mega-roster," according to one industry source who worked closely on the Barclays pitch...

  • EHS Brann and WWAV to share £30m Barclays direct business. Lester, Robert // Marketing Week;8/3/2006, Vol. 29 Issue 31, p9 

    The article reports that Barclays Bank PLC has split its direct marketing account between EHS Brann and WWAV Rapp Collins. Barclays said that EHS Brann will take the lead on strategy and planning but it is not yet clear what WWAV Rapp Collins's role will be. In addition, the bank has also...

  • BT seeks DM agency for IP network brief. Billings, Claire // Campaign;3/31/2006, Issue 13, p3 

    The article reports that British Telecom PLC (BT) is looking for a direct marketing agency for 21CN, its planned Internet protocol-based network that will change the way telephony is delivered into homes. BT says that, in the future, the new system could enable its customers to plug all their...

  • British Gas calls review of £35m DM account. Hamilton, James // Campaign;11/24/2006, Issue 47, p1 

    The article reports that British Gas PLC has decided to review its combined £35 million direct marketing accounts. Advertising agencies WWAV Rapp Collins, and EHS Brann have been formally put on six-month notice periods, before a pitch in January 2007. Both agencies have signaled their...

  • British Gas kicks off £6.5m direct review. Kemp, Ed // Marketing (00253650);11/29/2006, p11 

    The article reports that British Gas PLC is reviewing its direct marketing account. The move could lead to the business moving out of long-standing incumbent agencies WWAV Rapp Collins and EHS Brann. The review of the £6.5m account follows the arrival of marketing director Amanda MacKenzie in...

  • Oxfam chooses EHS Brann to handle £5m DM business. Billings, Claire // Campaign;6/11/2004, Issue 24, p5 

    Oxfam has handed its £5 million direct marketing account to EHS Brann after a pitch against four other agencies. EHS triumphed in a final shootout against the incumbent, WWAV Rapp Collins, M&C Saatchi's Lida agency and Archibald Ingall Stretton. The spot aimed to encourage regular donations...

  • Barclays seeks iShares agency.  // Marketing (00253650);8/16/2006, p11 

    The article reports that Barclays Global Investors, the fund-management division of Barclays Bank PLC, is looking for an agency to handle direct activity for its iShares brand. Haystack Group has been hired by the bank to find an agency to handle a customer acquisition, it will launch in the...

  • Clare Rossi. Rossi, Clare // Campaign;3/28/2003, Issue 13, The Direct Approach. p25 

    WWAV Rap Collins Group's consumer insight specialist Clare Rossi comments that direct marketing (DM) agencies are the most natural exponents of the art of media-neutral planning. The importance of multimedia, data-driven campaigns and stringent measurement techniques ensure that campaigns are...

  • Expedia hires WWAV for direct account. Hummerston, Gemma // Precision Marketing;12/14/2007, Vol. 20 Issue 5, p6 

    The article reports that WWAV Rapp Collins company, a direct marketing firm in Great Britain, has been appointed by Expedia.co.uk, an online traveling agency, to handle its direct marketing account. It was stated that Expedia aims to enhance more traffic to its web site to solidify its position...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics