TITLE

HarperCollins seeks digital agency partner

AUTHOR(S)
Bannister, Larissa
PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the book publisher HarperCollins Publishers Inc. is looking to appoint a digital agency to focus on how it can make its content available through channels such as blogs, mobile phones and podcasting. The move is being led by Shiona McDougall, the newly appointed group marketing director at HarperCollins. Harper Collins has also selected Clive Malcher as its first digital publisher, with responsibility for building a digital business and finding new business models.
ACCESSION #
21980700

 

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