TITLE

Burberry opens talks with digital agencies

AUTHOR(S)
Bannister, Larissa
PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Burberry Ltd. has started negotiations with advertising agencies for its digital advertising account. The company is asking online specialists to provide ideas on how it can use digital channels to promote its range of clothing, watches and fragrances. A spokeswoman for Burberry who confirmed that it had contacted agencies explained that since digital is something that is not tested they decided to find out what agencies are out there in the market.
ACCESSION #
21980695

 

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