Travis perkins calls pitch for CRM brief

Billings, Claire
August 2006
Campaign;8/4/2006, Issue 31, p2
Trade Publication
The article reports that Travis Perkins, the DIY and building materials supplier, is looking for an agency to develop a customer relationship marketing program for its Great Britain based 400,000 business-to-business customers. AAR Corp. is asked to handle the process. Travis Perkins which has sponsored sporting events to raise its profile also owns Wickes, the DIY retailer, which it bought last year.


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