TITLE

Chevron Refreshes the Forecourt

PUB. DATE
August 2006
SOURCE
Convenience Store News;8/7/2006, Vol. 42 Issue 9, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information about Chevron Corp.'s "Image Refresh Program." The program will provide the company's 7,500 retail gas stations a modern, safe and clean look. Danny Roden, vice president of marketing, has said that the program is based on consumer research and the new image package was tested in three company-owned locations in California and a mix of company-owned and retailer locations in the Seattle area.
ACCESSION #
21968326

 

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