Chevron Refreshes the Forecourt

August 2006
Convenience Store News;8/7/2006, Vol. 42 Issue 9, p10
Trade Publication
The article presents information about Chevron Corp.'s "Image Refresh Program." The program will provide the company's 7,500 retail gas stations a modern, safe and clean look. Danny Roden, vice president of marketing, has said that the program is based on consumer research and the new image package was tested in three company-owned locations in California and a mix of company-owned and retailer locations in the Seattle area.


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