'Penguins' March In With Hallmark's Biggest Promo

August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p42
The article focuses on the advertising sales promotion of Hallmark Channel for the documentary film "March of the Penguins" to be aired in the U.S. on November 25, 2006. The film chronicles the lives of emperor penguins in the Antarctica. The promotion includes a consumer sweepstakes with an all-expense paid trip to San Diego, California. The network intends to present a $100 Premier Choice Award gift card to local account executives who will sell the promotion to a retail adviser.


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