Here!-Say Blitz Hits N.Y

Haugsted, Linda
August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p33
The article focuses on the multimedia advertising campaign for the launch of the gay community-targeted cable television network Here! in New York City. The campaign will focus on the television program "Dante's Cove" which is described as a gay-themed supernatural soap opera. Time Warner has placed signs in telephone kiosks in target areas around the city. The network intends to target subscribers of Time Warner Cable by providing subscription information.


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