High on a New Season

Haugsted, Linda
August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p33
The article focuses on the advertising campaign commissioned by Showtime to promote its comedy series "Weeds" in the U.S. Media strategy agency Initiatives is responsible for creating the print advertising concept in the "Rolling Stone" magazine. The officials of the network intend to target younger viewers. The network will be spending as much on the promotion of the show's sophomore season as it does for its debut.


Related Articles

  • Showtime high on 'Weeds' bow. Adalian, Josef // Daily Variety;8/15/2007, Vol. 296 Issue 32, p1 

    The article reports that the second-season opener of Showtime's television comedy show "Weeds" set a ratings record due to Emmy recognition and critical acclaim. It recorded a 43-percent increase in viewership from the 2006 season premiere. The show also provided a boost to its lead-out, the...

  • High Times for a TV Contrarian. Guthrie, Marisa // Broadcasting & Cable;8/13/2007, Vol. 137 Issue 32, p38 

    The article presents a profiile of Jenji Kohan, creator and executive producer of the television program "Weeds," which appears on the Showtime subscription television network. Kohan became a television comedy writer on a dare from an ex-boyfriend. After winning an Emmy Award as a writer, Kohan...

  • Modine speeds to 'Weeds' Adalian, Josef // Daily Variety;5/4/2007, Vol. 295 Issue 24, p13 

    The article announces that Matthew Modine has joined the cast of Showtime's dramedy "Weeds" for at least 10 episodes. Modine will play the role of Sullivan, a real estate developer who is building a housing project near the program's fictional town of Agrestic. Both Mary-Louise Parker and...

  • Recurring laughs at Showtime. Wallenstein, Andrew // Hollywood Reporter -- International Edition;6/21/2005, Vol. 389 Issue 34, p5 

    This article reports that Showtime Networks is stepping up its scheduling strategy for a pair of new comedy series, rebroadcasting every night from 10-11 p.m. Beginning in August, the half-hours "Weeds" and "Barbershop" will get the unprecedented bonus plays to maximize their exposure. After a...

  • SHOW TIME HUNTS FOR BIGGER LAUGHS. Littleton, Cynthia // Variety;10/21/2014, Vol. 325 Issue 11, p48 

    The article discusses the cable television (TV) network Showtime and its president David Nevins' search for TV comedies such as its pilots "Crazy Ex-Girlfriend" and "Roadies," including Nevins and creator Shalom Auslander's recasting of the lead role in Showtime's dark comedy "Happyish." INSET:...

  • Addictive Laughter. Poniewozik, James // Time;8/8/2005, Vol. 166 Issue 6, p67 

    Reviews two character-driven cable television situation comedies. Theme of Showtime's "Weeds," starring Mary-Louise Parker; Parker's role in "Weeds," in which she juggles motherhood, drug dealing and a complicated morality; How FX's "Starved" drew on personal food struggles; Focus of...

  • 'Californication's' next chapter. Nordyke, Kimberly // Hollywood Reporter -- International Edition;9/7/2007, Vol. 400 Issue 50, p2 

    The article offers information on the second-season pickup for the comedy series "Californication" of Showtime Networks Inc. It is mentioned that the network had ordered for 12 new episodes of the show. The show stars David Duchovny, Natascha McElhone and Madeleine Martin. It is stated that the...

  • Big bow for Showtime's 'Big C'. Hibberd, James; Szalai, Georg // Hollywood Reporter;8/18/2010, Vol. 415 Issue 50, p5 

    The article reports on the Showtime Network Inc.'s programme on comedy about cancer, "The Big C" setting up ratings record. It is mentioned that the programme has been able to attract the network's largest audience in eight years. Details on the number of viewers of several popular programs...

  • A fresh tart at Showtime. Adalian, Josef // Daily Variety;12/17/2007, Vol. 297 Issue 58, p1 

    The article reports that former HBO executive Chris Albrecht has sold the comedy series "Secret Diary of a Call Girl" to Showtime. According to the author, the deal was Albrecht's first big deal since moving to IMG. Showtime bought the 20 half-hour episodes of the television series which was...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics