High on a New Season

Haugsted, Linda
August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p33
The article focuses on the advertising campaign commissioned by Showtime to promote its comedy series "Weeds" in the U.S. Media strategy agency Initiatives is responsible for creating the print advertising concept in the "Rolling Stone" magazine. The officials of the network intend to target younger viewers. The network will be spending as much on the promotion of the show's sophomore season as it does for its debut.


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