TITLE

High on a New Season

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2006
SOURCE
Multichannel News;8/14/2006, Vol. 27 Issue 32, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising campaign commissioned by Showtime to promote its comedy series "Weeds" in the U.S. Media strategy agency Initiatives is responsible for creating the print advertising concept in the "Rolling Stone" magazine. The officials of the network intend to target younger viewers. The network will be spending as much on the promotion of the show's sophomore season as it does for its debut.
ACCESSION #
21949630

 

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