TITLE

INTERNET-BASED PLATFORM BRINGS TV ADVERTISING TO SMALL BUSINESSES

AUTHOR(S)
Schley, Stewart
PUB. DATE
August 2006
SOURCE
Multichannel News;8/14/2006, Vol. 27 Issue 32, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the cable television advertising service offered by Internet-based advertising agency Spot Runner to small businesses in the U.S. The cost of a television commercial commissioned by Brad Kriser for his pet-care store Barking Lot Inc. is $1,900. Based on a survey, 15% of small and medium businesses failed to capitalize on television advertising due to its cost. Other Internet-based agencies are National Cable Communications and SoftWave Media Exchange Inc.
ACCESSION #
21949615

 

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