Reynolds, Mike
August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p24
The article focuses on the cable television advertising demand at the National Football League playoffs to be aired by ESPN in the U.S. in 2006. The in-game pro football units has declined. During the upfront negotiations of NBC, a total of $300 million National Football League inventory has been sold. NFL Networks expects to increase its advertising revenue in 2006.


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