- The Buzz. Heinemann, Anna // Advertising Age;6/27/2005, Vol. 76 Issue 26, p46
Focuses on the emergence of wikitorials, or the online writing of editorials. Outcome of the "Los Angeles Times" wikitorial service on the Iraq war; Views of BuzzMachine.com blogger Jeff Jarvis on the threat posed by wikitorials to periodicals; Criticims on the use of wikitorials for generating...
- Bits over barrels: The end of the institutional voice. Jarvis, Jeff // Masthead;Winter2006, Vol. 58 Issue 4, p7
This article presents an essay written by Jeff Jarvis, predicting the demise of institutional editorial pages. Responses from readers and other editors about the essay is presented, many of which were against the ideas of Jarvis. According to Jarvis, because of the crisis that the editorial...
- Skipping Out. Lomax, Alyce // MacGuffin;Fall2012, Vol. 29 Issue 1, p60
The short story "Skipping Out" by Alyce Lomax is presented.
- M&A Craze in Ad-Servers: Less Choice for Publishers. Mickey, Bill // Folio: The Magazine for Magazine Management;Jul2007, Vol. 36 Issue 7, p15
The article discusses the mergers & acquisitions (M&A) in the online advertising industry and its implications on publishers. The author notes the M&As that involve companies such as DoubleClick, aQuantive and 24/7 RealMedia. Dave Morgan of Tacoda and Jeff Jarvis of Buzzmachine.com share their...
- Blogging for Dollars. Foege, Alex // MediaWeek;1/9/2006, Vol. 16 Issue 2, p18
The article focuses on the use of Web logs as a media advertising tool in the U.S. Blogging accounted for about $10 million to $20 million advertising spending in 2005. There are several deals that reflect the potential popularity of blogs for advertising such as the purchase of Web logs Inc. by...
- Beware of Ad Surveys: Real Politics Can't Be Measured in Theory. McAuliffe, Doug // Campaigns & Elections (1996);Oct/Nov99, Vol. 20 Issue 9, p26
Comments that the study of the Sorensen Institute/University of Virginia on voters' responses to campaign advertisements is based on theory, not reality. Analysis of two of the study's assumptions and facts; Views on the key point in designing any political strategy.
- Advertising '95 will be a brand act. Frank, John N. // Beverage Industry;May95, Vol. 86 Issue 5, p17
Reveals that beverage advertising will increase in 1995 according to Beverage Industry's annual ad spending survey. Plan of respondents to increase ad spending in 1995; Support for existing non-diet products as main focus of spending; Product quality as main message; Ineffectiveness of celebrity...
- Entertained by commercials. // American Demographics;Nov97, Vol. 19 Issue 11, p41
Reports on the increasing number of Americans who are taking greater pleasure in commercials. Statistics on the positive attitude of Americans towards commercials; Implications of the statistics; Factors for the creativity of commercials.
- Should SW have scented ads? Goldfarb, Bruce // Science World;2/12/93, Vol. 49 Issue 9, p3
Presents the reactions of eighth-graders from Perry Hall Middle School in Baltimore, Maryland to the question `Should `Science World' have scented ads?'. Alisha McClinton; Missy Spuria; Christopher Rudy; Melissa Stairs; Nos have it; People have been complaining about the stench of scented...