August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p22
The article presents public opinion on the changes in the advertising industry in the U.S. Jeff Jarvis of BuzzMachine.com cites the inefficiency of one-stop shopping of television upfront and the big-media lunch circuit. Alyce Lomax of Motley Fool mentions the belief of advertisers on the ramifications of digital video recorders and video on demand. Brian Tracey of MSNBC comments on the marketing difficulties facing advertisers.


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