TITLE

Online Ad Market Nears

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2006
SOURCE
Multichannel News;8/14/2006, Vol. 27 Issue 32, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the pilot projects on buying and selling advertisements in the Internet. Google Inc. collaborated with Viacom Inc. to post advertisement-supported video clips from MTV Networks in various Web sites. EBay will design an advertising inventory Web site under the e-Media Exchange experiment. High-definition cable networks will benefit from the online auction of advertisements.
ACCESSION #
21949084

 

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