Online Ad Market Nears

Haugsted, Linda
August 2006
Multichannel News;8/14/2006, Vol. 27 Issue 32, p2
The article focuses on the pilot projects on buying and selling advertisements in the Internet. Google Inc. collaborated with Viacom Inc. to post advertisement-supported video clips from MTV Networks in various Web sites. EBay will design an advertising inventory Web site under the e-Media Exchange experiment. High-definition cable networks will benefit from the online auction of advertisements.


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