TITLE

DIRTY WORK

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
August 2006
SOURCE
Multichannel News;8/14/2006, Vol. 27 Issue 32, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the implications of the over-reliance of Discovery Channel on hit television programs for its ratings. It cites that the network gained 1.0 million viewers on average prime time in 2005 compared to 1.3 million in 2001. It stresses that Discovery needs diversity and an ability to pull in viewers reliably any time of the day. It adds that the proliferation of digital services such as iPods and video downloads affected the segmented programming of the network.
ACCESSION #
21949074

 

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