TITLE

DeLorean launches compact Vega

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the history of advertising in the U.S. as of August 1999. After 20 years of waiting and watching, Chevrolet is ready to step out and meet the little foreign car in the middle of the road. John Z. DeLorean, vice president of General Motors Corp. and general manager of Chevrolet, predicted this month in 1970 that Chevrolet will sell about 400,000 Vegas during 1971, the minicar's first full year on the market.
ACCESSION #
2193628

 

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