TITLE

Top cereal exec out at Kellogg

AUTHOR(S)
Pollack, Judann; Snyder, Beth
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the departure of Fred Jaques as executive vice president and general manager of Kellogg Co. The departure comes after Kellogg scored three strikes on the new-product front in 1999, coupled with a promotional spending downturn that has triggered a serious volume decline. No immediate successor was named. Bob Evans, chief financial officer for North America, will fill his role temporarily. It is unclear whether the shakeup will affect the advertising agencies of Kellogg, which include Leo Burnett USA and Martin Agency.
ACCESSION #
2193623

 

Related Articles

  • Burnetts triumphs in Kellogg's brand rejig. Newland, Francesca // Campaign;06/02/2000, Issue 22, p3 

    Reports on advertising agency Leo Burnett UK's strengthening of its hold on Kellogg's creative business following the cereal manufacturer's realignment of its global agency accounts.

  • Michael Conrad making his move at Leo Burnett. Gleason, Mark // Advertising Age;7/29/1996, Vol. 67 Issue 31, p17 

    The article reports that Michael Conrad is promoted to the position of vice chairman and co-chief creative officer at Leo Burnett Co. in the U.S. in 1996. Key issues discussed include reasons why Conrad thinks it will be an easier challenge and his intentions of not setting a new agenda in the...

  • Leo Again Looks West for Talent. Baar, Aaron // Adweek Midwest Edition;6/17/2002, Vol. 43 Issue 25, p6 

    Reports on the executives recruited at advertising agency Leo Burnett. Remarks from Mark Tutssel, deputy chief creative at Leo Burnett; Career background of the executives.

  • What's Going On at Burnett? Baar, Aaron // Adweek Midwest Edition;10/22/2001, Vol. 42 Issue 43, p5 

    Reports on the departure of Brad Brinegar as chief executive officer of advertising agency Leo Burnett Company. Reasons for the dismissal; List of prospective accounts the agency failed to acquire; Responsibility of Mark Tutssel.

  • Burnett picks new Europe, Asia chiefs.  // Advertising Age;2/3/1997, Vol. 68 Issue 5, p38 

    The article reports on the appointment of Jeffrey Fergus as chairman of the advertising agency, Leo Burnett Co.'s Europe/Middle East/Africa network. Fergus was regional marketing director of the agency's Asia/Pacific network prior to the appointment.

  • Oily Fernández brings drama to the job. Albanese, Lorelei // Caribbean Business;4/27/2006, Vol. 34 Issue 16, p49 

    The article profiles Olly Fernández, creative director of Leo Burnett Puerto Rico. She graduated in 1988 with a degree in literature at Princeton University. She has worked as a freelancer for ten years until she got the job on May 10, 1965. She added that the experience she had for ten years...

  • Growls of appreciation.  // Advertising Age;1/24/2000, Vol. 71 Issue 4, p52 

    This article presents information on the television advertisement of Kellogg Co. The advertisement was said to be the company's first TV spot in six years featuring original creative in an effort to reach out to Hispanic consumers. The commercial features a hip young shopper in a grocery store...

  • image of the week.  // Advertising Age;2/7/2000, Vol. 71 Issue 6, p64 

    This section presents a magazine advertisement of the Special K Plus cereal from Kellogg Co., created by advertising agency Leo Burnett USA.

  • Kellogg hands FruitaBü ad account to Leo Burnett. Charles, Gemma // Marketing (00253650);10/31/2007, p3 

    The article reports that Kellogg Co. has awarded the advertising business for its healthy-snacking brand FruitaBü to Leo Burnett Worldwide Inc. The company plans to spend about £2 million to promote the brand.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics