Top cereal exec out at Kellogg

Pollack, Judann; Snyder, Beth
August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p28
Trade Publication
This article reports on the departure of Fred Jaques as executive vice president and general manager of Kellogg Co. The departure comes after Kellogg scored three strikes on the new-product front in 1999, coupled with a promotional spending downturn that has triggered a serious volume decline. No immediate successor was named. Bob Evans, chief financial officer for North America, will fill his role temporarily. It is unclear whether the shakeup will affect the advertising agencies of Kellogg, which include Leo Burnett USA and Martin Agency.


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