TITLE

Webvan shops online grocery acc't

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the start of the agency review of home-delivery grocery service Webvan Group. Webvan launched its first advertising campaign in June 1999 through Gardner, Geary, Coll & Young. With spending in the range of 2 million U.S. dollars, it included newspaper, radio and outdoor ads. The marketer, which takes orders for groceries via the Internet and delivers them in company-owned vans, offers delivery within a 30-minute window selected by the consumer. Webvan raised more than 120 million U.S. dollars from investors such as Yahoo!, CBS Corp., Softbank Corp. and LVMH.
ACCESSION #
2193621

 

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