Top magazines hit hard during first half of `99

Kerwin, Ann Marie
August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p21
Trade Publication
This article reports on the performance of top magazines in the U.S. during the first half of 1999. The first half of 1999 was tough for eight of the top 10 largest circulation magazines, all either flat or down in total circulation. Two that bucked the trend were Hearst Magazines' Good Housekeeping and Hachette Filpacchi Magazines' Woman's Day. Despite rampant talk of depressed response rates to direct-mail packages and sweepstakes offers, there is no clear evidence in the half-year report of widespread subscription losses.


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