TITLE

Delphi users get to pick their sponsor

AUTHOR(S)
Johnson, Bradley
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that community site developer Delphi Forums will give users the option to see random banner advertisements or have their online session be sponsored by a single advertiser starting September 1999. Delphi is betting users will respond favorably to choosing whose ad will be in front of them for an extended period. Delphi will offer advertisers and users the sponsored-session option. Delphi serves 2.5 million users on 80,000 special-interest forums for clients ranging from small organizations up to the PlanetAll of Amazon.com.
ACCESSION #
2193604

 

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