TITLE

Noonan plants his roots at 1-800-Flowers.com

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Jerry Noonan, chief marketing officer (CMO) of 1-800-Flowers.com. Noonan joined the company as its first CMO in August 1999. That is a little different from his last job, as senior vice president of worldwide marketing for Polaroid Corp. Noonan will head all marketing functions, including branding, positioning, the look of retail environments and the advertising built around those functions. The company's strategy is twofold. It wants to move beyond selling flowers via retail outlets and its namesake toll-free number to marketing a whole range of gifts and expanding distribution over the Internet.
ACCESSION #
2193600

 

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