TITLE

A toast to the newlyweds, but first a word from our sponsor

AUTHOR(S)
Donaton, Scott
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the author's view on advertising sponsorship. Information on the author's plan to let Starbucks become the exclusive sponsor of his morning commute; Cost of the sponsorship; Details of the story about advertisers who paid to sponsor the wedding of a couple in Philadelphia, Pennsylvania.
ACCESSION #
2193598

 

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