TITLE

TV ad $ count

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Expresses opinion on the issue of funding for the family friendly Programming Forum, which was initiated by an executive at Johnson & Johnson in the U.S. Donation from television advertisers for the development of scripts deemed family friendly; Stance of the forum's members on the issue; Real-world test for the family friendly television programming.
ACCESSION #
2193595

 

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