TV ad $ count

August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p12
Trade Publication
Expresses opinion on the issue of funding for the family friendly Programming Forum, which was initiated by an executive at Johnson & Johnson in the U.S. Donation from television advertisers for the development of scripts deemed family friendly; Stance of the forum's members on the issue; Real-world test for the family friendly television programming.


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