TITLE

Wards' promo uses scanners in store reopenings

PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on advertising in the U.S. as of August 23, 1999. Launch of Montgomery Ward's grand reopening promotion in its stores nationwide; Mobile marketing efforts of California Pizza Kitchen in California; Agreement entered into by Toyota Motor Sales USA with Sport & Social Clubs of the U.S.
ACCESSION #
2193588

 

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