TITLE

eBay site organizes road trip to gather its users together

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the eBay Summer Road Tour promotional campaign which will be launched in the U.S. in summer 1999. Injecting some reality into the virtual Internet auction site, eBay is rolling across the U.S. its first-ever mobile marketing operation. The tour is hitting state fairs, flea markets, antique shows and cultural events. At each stop, the tour provides a carnival-style tent, free hats, T-shirts, pens and subscriptions to eBay's new magazine. Personnel are on hand to answer questions and help promote eBay's expanding services.
ACCESSION #
2193586

 

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