eBay site organizes road trip to gather its users together

Fitzgerald, Kate
August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p10
Trade Publication
This article features the eBay Summer Road Tour promotional campaign which will be launched in the U.S. in summer 1999. Injecting some reality into the virtual Internet auction site, eBay is rolling across the U.S. its first-ever mobile marketing operation. The tour is hitting state fairs, flea markets, antique shows and cultural events. At each stop, the tour provides a carnival-style tent, free hats, T-shirts, pens and subscriptions to eBay's new magazine. Personnel are on hand to answer questions and help promote eBay's expanding services.


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