TITLE

Cadillac takes new route for Seville STS: Infomercial

AUTHOR(S)
Guilford, David
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of an infomercial created by Draft Worldwide for General Motors' Cadillac automobiles in the U.S. in August 1999. The 30-minute infomercial aims to take buyers away from Lexus, BMW of North America and Mercedes-Benz USA. Former MTV VJ Mark Goodman does the voice-over for the Seville STS pitch, which pits the luxury sport sedan against three import models. The infomercial will air on a variety of cable channels and will use a relatively small portion of Cadillac's advertising budget.
ACCESSION #
2193581

 

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