TITLE

Research points to growth of online ads

AUTHOR(S)
Gilbert, Jennifer; Johnson, Bradley
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the state of Internet advertising in the U.S. as of August 1999. The Internet Advertising Bureau released data showing first-quarter Web spending doubled from a year ago, with more than half of revenues coming from deals where media companies were paid partly on how advertisements performed rather than on a strict cost-per-thousand basis. Forrester Research reached similar conclusions on the rising interest in performance-based media compensation. Financial services, automotive and media companies will drive spending, with package-goods marketers contributing only about 7% to overall online advertising spending.
ACCESSION #
2193578

 

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