TITLE

Blind RFPs irk Four A's, some shops

AUTHOR(S)
Petrecca, Laura; Snyder, Beth
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article considers the opinion of several advertising agencies on Morgan Anderson Consulting's search tactics in the U.S. The controversy surrounds a request for proposals issued in August 1999 that did not disclose the name or specific industry of the client and a separate survey that asks agencies to name the best and worst clients in the business. Several agency executives said they would not release information on client practices. They also said they are concerned by a proliferation of review questionnaires that do not disclose client information.
ACCESSION #
2193577

 

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