TITLE

Pharmavite plants $10 mil in latest supplement trend

AUTHOR(S)
Goetzl, David
PUB. DATE
August 1999
SOURCE
Advertising Age;8/23/1999, Vol. 70 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Pharmavite Corp. to launch an advertising campaign for its Nature Made dietary supplement, SAM-e, in the U.S. in September 1999. The national television and print effort will be handled by Williams-Labadie, an agency partly owned by Leo Burnett Co., whose Leo Burnett USA handles the rest of the Nature Made business. Hype and marketing initiatives are increasingly important factors in the success of dietary supplements. Nature Made's SAM-e campaign targets females 35-plus.
ACCESSION #
2193575

 

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