Pharmavite plants $10 mil in latest supplement trend

Goetzl, David
August 1999
Advertising Age;8/23/1999, Vol. 70 Issue 35, p4
Trade Publication
This article reports on the plan of Pharmavite Corp. to launch an advertising campaign for its Nature Made dietary supplement, SAM-e, in the U.S. in September 1999. The national television and print effort will be handled by Williams-Labadie, an agency partly owned by Leo Burnett Co., whose Leo Burnett USA handles the rest of the Nature Made business. Hype and marketing initiatives are increasingly important factors in the success of dietary supplements. Nature Made's SAM-e campaign targets females 35-plus.


Related Articles

  • found art.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p42 

    This article provides information on the television advertising campaign created by Chicago, Illinois-based Leo Burnett USA for Nature's Resource supplements. The insect in the advertisement goes after Saint John's wort and ginkgo biloba in two other commercials. Blue Sky/VIFX handled the...

  • New Ammunition. Parpis, Eleftheria // Adweek Eastern Edition;10/29/2001, Vol. 42 Issue 44, p16 

    Reports the advertising campaign of Leo Burnett. Tagline of the ad; Dominance of messages of patriotism and unity in advertising following the September 11 terrorists attacks; Storyline of the ad.

  • Pharmavite's omega-3 Krill Oil is no fish story.  // Drug Store News;7/11/2011, Vol. 33 Issue 9, p22 

    The article offers brief information on the Nature Made 300-mg Krill Oil supplement from Pharmavite LLC.

  • Consumer needs steer Pharmavite.  // Chain Drug Review;10/25/2010, Vol. 32 Issue 18, p33 

    The article reports on the release of several food supplements by Pharmavite LLC for 2010 which include the Nature Made Sleep, the Nature Made Vitamin D 400, and the Nature Made Women's Flax + Liquid Softgel.

  • Pharmavite.  // Chain Drug Review;1/17/2011, Vol. 33 Issue 2, p35 

    The article offers brief information on the Nature Made supplement from Pharmavite LLC.

  • Pharmavite Rolls Out Voots Line.  // MMR;11/12/2012, Vol. 29 Issue 18, p13 

    The article reports that Pharmavite LLC has launched Voots Veggie-Fruit Tarts, a fruit- and vegetable-based supplement for children that provides the vitamin C antioxidant contained in three servings of fruit and vegetables in two chewable berry-flavor tarts.

  • Pharmavite extends Nature Made brand.  // Chain Drug Review;8/19/2013, Vol. 35 Issue 13, p101 

    The article profiles Northridge, California-based dietary supplement company Pharmavite LLC, who recently launched their natural fruit flavored diet supplement product lines Nature Made Vita-Melts and has developed state-of-the-art quality control manufacturing facilities worldwide.

  • Natural products for people taking prescription drugs. Hume, Anne L. // Pharmacy Today;May2008, Vol. 14 Issue 5, p19 

    The article evaluates the Rx Essentials natural products dietary supplements for individuals using prescription drugs from Nature Made.

  • Supplements for prescription meds.  // Functional Ingredients;Sep2008, Issue 79, p51 

    The article evaluates the Rx Essentials, a line of dietary supplements targeted at individuals taking specific prescription drugs, from California-based Nature Made.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics