ABC board launches readership audits

Nicholson, Joe; Fitzgerald, Mark
July 1999
Editor & Publisher;07/24/99, Vol. 132 Issue 30, p34
Trade Publication
Reports that the Audit Bureau of Circulations (ABC) will also provide readership surveys in the United States. Difference from circulation audits; Questions asked in and benefits of the surveys; Target market of the ABC service.


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