TITLE

ABC board launches readership audits

AUTHOR(S)
Nicholson, Joe; Fitzgerald, Mark
PUB. DATE
July 1999
SOURCE
Editor & Publisher;07/24/99, Vol. 132 Issue 30, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Audit Bureau of Circulations (ABC) will also provide readership surveys in the United States. Difference from circulation audits; Questions asked in and benefits of the surveys; Target market of the ABC service.
ACCESSION #
2193420

 

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