TITLE

When B2B is hard to be

PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the survey about business to business(B2B) marketing in Great Britain. It aims to find out business customers response regarding such process. Four fifths of the customers have claimed that they have been influenced by the B2B marketing. The survey had found out that the greatest influence on business people purchasing decisions was online advertising. Several charts depicting customers response are presented.
ACCESSION #
21924297

 

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