When B2B is hard to be

July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p48
Trade Publication
The article focuses on the survey about business to business(B2B) marketing in Great Britain. It aims to find out business customers response regarding such process. Four fifths of the customers have claimed that they have been influenced by the B2B marketing. The survey had found out that the greatest influence on business people purchasing decisions was online advertising. Several charts depicting customers response are presented.


Related Articles

  • FMCGs see value of online ads with 75% growth rate. Matthews, Sam // New Media Age;11/9/2006, p3 

    The article focuses on the findings of a European Interactive Advertising Association survey that the advertising for fast moving consumer goods (FMCG) and entertainment brands had grown 75% since 2003. The survey also revealed that 9.8% of the FMCG brands in Europe will try online advertising...

  • Web Buyers Welcome Registered E-mail Solicitations.  // Chain Store Age;Aug2003, Vol. 79 Issue 8, p96 

    Discusses a study by Forrester Research on customers' tolerance for unwanted e-mail solicitations. Types of Internet shoppers; Utilization of spam filters; Percentage of African American households who buy merchandise online.

  • Let's not ignore the potential of the web as a mass ad medium. Marquis, Simon // Marketing (00253650);3/1/2001, p26 

    Comments on the use of the Internet as a mass advertising medium in Great Britain. Decline of the Internet industry in 1999; Increasing number of consumers gaining access to the Internet; Statistics on the use of the Internet by household; Opportunities for marketers.

  • Internet sees biggest rise in marketing spend for Q1. Harwood, Susie // New Media Age;4/22/2004, p12 

    This article reports that the Internet allegedly continued to grow faster than all other categories of marketing expenditures during the first quarter of 2004, according to the latest Bellwether Report. One in three companies involved in the survey, published by the Institute of Practitioners...

  • Online gets bulk of increased marketing budgets. MADDOX, KATE // B to B;1/17/2011, Vol. 96 Issue 1, p1 

    The article reports on the survey "2011 Outlook: Marketing Priorities and Plans" conduced by the journal "B To B," which found that 51.9% of b-to-b marketers plan to increase their marketing budgets. It is stated that budgets will be deceased by only 7.3% of marketers in 2011 while 78.5% of...

  • Forrester reports shift to online ads. Maddox, Kate // B to B;6/13/2005, Vol. 90 Issue 7, p54 

    The article informs that the majority of marketers have plans to increase their online advertising budgets over the next five years as they find the medium more effective than traditional media. A report by Forrester Research, titled "U.S. Online Marketing Forecast, 2005-2010," projects that...

  • Web interactivity engages customers. Peters, Jackie // Marketing News;10/1/2006, Vol. 40 Issue 16, p24 

    The article focuses on the concept of interactive marketing. Broadly defined, interactive marketing should sponsor voluntary participation by the consumer to interact with a message. The goal of an interactive marketing strategy is to create the most effective program to encourage consumer...

  • The Role of Gender in Syrian Consumers' Beliefs about and Attitudes towards Online Advertising. Mahmoud, Ali Bassam // European Journal of Economics, Finance & Administrative Sciences;Apr2012, Issue 47, p90 

    Gender is considered one of the top segmentation factors that the targeting of the advertising message is based on. Consumers' beliefs about and attitudes towards advertising is considered as an indicator to advertising effectiveness. Previous research has suggested that gender influences both...

  • Ad watchdog takes action on OBA transparency. Shields, Ronan // Marketing Week (Online Edition);10/ 7/2013, p1 

    The article discusses the action of the Advertising Standards Authority (ASA) to address poor consumer awareness and lack of clarity on behavioural advertising. ASA claimed that more than 77% of registered companies in the online behavioural advertising (OBA) sector may be violating transparency...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics