Give us a cigarette break

Milenkovic, Zora
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p46
Trade Publication
The article presents a research regarding the performance of tobacco products in the world despite its harmful effect to the body. Tobacco was considered as a legal product in national, international and regional laws even though several issues exist about the bad effect of cigarettes in the human body. Its growth was high, gaining 96 % in the world market in 2005, with an increase 15% in five years. In addition, a 2.9 % increase of sales appeared between 2000 and 2005.


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