The assault on pleasure

July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p44
Trade Publication
The article reports on the campaign made by the pressure groups regarding the behavior of the citizens in the U.S., and offers information of what is good and not good for the citizens. The regulation includes anti-alcohol campaign, prohibition of alcohol gifts and cigarettes for pregnant women. The campaign that was implemented in the market especially in consumer choices create a great impact to the citizens.


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