TITLE

Are brands on the corporate agenda?

AUTHOR(S)
Helm, Clive
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents author's view on the performance of brand name products in the corporate sector, and offers suggestion on how to manage a brand in the U.S. It is inferred that proper management of brand will make business develop. In order to have a competitive business in the highly-commercialized market, manufacturers have hired consultants to preach them how to have a successful brand.
ACCESSION #
21924294

 

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