Are brands on the corporate agenda?

Helm, Clive
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p42
Trade Publication
The article presents author's view on the performance of brand name products in the corporate sector, and offers suggestion on how to manage a brand in the U.S. It is inferred that proper management of brand will make business develop. In order to have a competitive business in the highly-commercialized market, manufacturers have hired consultants to preach them how to have a successful brand.


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