Case study: Easy to Ebay in the land of the free

July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p26
Trade Publication
The article focuses on the use of an online auction site to sell goods on the secondary market. According to Anthony Gilbrick, technician in charge of CompUSA Inc.'s Easy to Ebay Inc.'s pilot scheme, selling through Ebay is a much more attractive proposition for their customers because they usually make back far more than they could have got for a trade-in price at CompUSA.


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