TITLE

Sale or return

AUTHOR(S)
Jones, Morag Cuddelord
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the effectiveness of Ebay Inc., an online auction site, to sell goods on the second market. According to writer Dan Nissanoff, society is moving from an accumulation nation into an auction culture. Creating a thriving second-hand market might cut into original brand value, with so many consumers seeking, and no doubt bragging about, their great deal.
ACCESSION #
21924285

 

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