Sale or return

Jones, Morag Cuddelord
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p24
Trade Publication
The article focuses on the effectiveness of Ebay Inc., an online auction site, to sell goods on the second market. According to writer Dan Nissanoff, society is moving from an accumulation nation into an auction culture. Creating a thriving second-hand market might cut into original brand value, with so many consumers seeking, and no doubt bragging about, their great deal.


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