About a bear

Walsh, Kate
July 2006
Brand Strategy;Jul/Aug2006, Issue 204, p20
Trade Publication
The article focuses on the literary origins of Winnie-the-Pooh. According to a Forbes list of the top-earning fictional characters, Winnie-the-Pooh's estimated income was $ 5.6 billion in 2004. The author discusses how Winnie-the-Pooh started in Walt Disney Co. Classic Pooh products also nurture the brand's literary legacy as they draw on the story's original characteristics and charm. INSET: Case number BC022365.


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