TITLE

Hilton's unreserved man

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
July 2006
SOURCE
Brand Strategy;Jul/Aug2006, Issue 204, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Mike Ashton, senior vice president of marketing at Hilton International in Great Britain. The role of Ashton is to coordinate the brand internationally in the European, Asian, Middle Eastern, African and South American markets. His first job was with Procter & Gamble, and later on landed at Johnson & Johnson, and Stakis Hotels, prior to Hilton.
ACCESSION #
21924282

 

Related Articles

  • Hilton launches CD aid to sales.  // Travel Trade Gazette UK & Ireland;7/29/2005, Issue 2676, p32 

    Introduces the brochure CD created by Hilton Worldwide Resorts to help travel agents sell the property in Great Britain.

  • Hilton Tweaks Distribution Strategy.  // Lodging Hospitality;5/15/2003, Vol. 59 Issue 7, p68 

    Announces that Hilton Hotels Corp. is developing a set of brand standards requiring properties it owns, manages or franchises to offer rates consistent across all distribution channels. Reason behind the move; Web sites upgraded by Hilton.

  • Hilton Expands Latin American Presence. Rogers, Mark // Travel Agent;4/16/2007, Vol. 329 Issue 5, p35 

    The article reports on the opening of new hotels in Latin America by Hilton Hotels Corp. The company is finding ways to market its hotels with culture-based packages and navigated Web sites. Hilton will start management of two resorts in Costa Rica. The company will also manage a Hilton property...

  • Homewood Suites.  // AirGuide Online.com;10/19/2009, p7 

    The article focuses on the promotional offers by Homewood Suites by Hilton in the hospitality industry in the U.S. from November 1, 2009 through January 30, 2010. It highlights the Homewood for the Holidays Sweepstakes promotion for guests staying at the hotel. Specifically, the hotel is giving...

  • Fun in the Sun.  // AirGuide Online.com;8/3/2009, p2 

    The article reports on the availability of the Fun in the Sun special offer in three Hilton Hotels Corp. owned hotels and resorts in Mexico. The author states that the service is available at 300 dollars credits which is valid until December 19, 2009 and is valid at Hilton Los Cabos Beach & Golf...

  • Fun in the Sun.  // CruiseGuide;8/3/2009, p2 

    The article offers information on the Fun in the Sun special promotion at three Hilton Hotels Corp. hotels and resorts in Mexico. The three hotels that offers the promotion include Hilton Cancun Golf & Spa Resort, Hilton Los Cabos Beach & Golf Resort, and Hilton Villahermosa & Conference Center....

  • Hilton Hotels Hilton HHonors.  // AirGuide Online.com;5/18/2009, p1 

    The article presents information about the consumer loyalty program, Hilton HHonors, launched by Hilton Hotels Corp. Under the program, all the customers staying at participating Hilton family hotels, will get 1,000 bonus points. To participate in the program, customers will be required to...

  • Hilton hotels promotes UK chief to global role. Mason, Tania // Marketing (00253650);10/19/2000, p6 

    Reports on Mike Ashton's appointment as vice president of international marketing at hotel company Hilton International as of October 1, 2000. Career background; Duties and responsibilities.

  • City Suites. Perez Webber, Sara // Travel Agent;8/5/2002, Vol. 309 Issue 4, p38 

    Features the Embassy Suites Hotels of Hilton Hotels Corp. Architectural design of the hotels; Room and package rates; Expansion plans of the company.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics